{"id":2748,"date":"2017-11-24T09:36:07","date_gmt":"2017-11-24T09:36:07","guid":{"rendered":"https:\/\/digitalpm.es\/?p=2748"},"modified":"2017-12-19T16:06:43","modified_gmt":"2017-12-19T16:06:43","slug":"revenue-management-in-hotels","status":"publish","type":"post","link":"https:\/\/digitalpm.es\/en\/revenue-management-in-hotels\/","title":{"rendered":"Importance of Revenue Management in hotels"},"content":{"rendered":"<p><img decoding=\"async\" class=\"a-progressive-image a-js-progressive-image aligncenter wp-image-3019 size-full\" title=\"revenue management in hotels\" src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/55555555555555-20x8.png\" data-progressive-image-src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/55555555555555.png\" alt=\"revenue management in hotels\" width=\"590\" height=\"248\" srcset=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/55555555555555-20x8.png 20w, https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/55555555555555-300x126.png 300w, https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/55555555555555.png 590w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h3>The <a href=\"https:\/\/digitalpm.es\/servicio\/business-intelligence\/\">Revenue Management<\/a> in hotels contribute to increase the income of the same ones in low seasons and for it, the implication of the directors of hotel is vital.<\/h3>\n<hr \/>\n<p>To understand how the involvement of the directors influences the competitiveness and income of the hotel they run, <strong>here are some of the reasons why Revenue Management in hotels strategies should be paramount:<\/strong><\/p>\n<p><strong><span style=\"font-size: 14pt;\"><img decoding=\"async\" class=\"a-progressive-image a-js-progressive-image wp-image-2610 alignleft\" src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/money-20x20.png\" data-progressive-image-src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/money.png\" alt=\"\" width=\"161\" height=\"170\" \/><\/span>A key element to increase the profitability of a hotel is the price:<\/strong><br \/>\nAlong with inventory control. Both are the biggest drivers of a hotel&#8217;s profitability. Some current trends suggest that the use of analytical tools to discern when making price decisions is fundamental. Therefore, it is very important for hotel managers to know the importance of Revenue Management when it comes to making the most of analytics and revenue optimization.<\/p>\n<p><strong><img decoding=\"async\" class=\"a-progressive-image a-js-progressive-image  wp-image-2612 alignleft\" src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/estadisticas-20x20.png\" data-progressive-image-src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/estadisticas.png\" alt=\"\" width=\"160\" height=\"158\" srcset=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/estadisticas-20x20.png 20w, https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/estadisticas.png 140w\" sizes=\"(max-width: 160px) 100vw, 160px\" \/>Another advantage of using Revenue Management in hotels is the promotion of long-term growth strategies.<\/strong><br \/>\nThis brings us changes in the strategic and long-term objectives of the hotel. Here is another of the moments in which hotel managers have a driving role thanks to its strategic vision of the hotel (clients, image, positioning in the market &#8230;).<\/p>\n<p><strong>To avoid conflicts of interest\u00a0<img decoding=\"async\" class=\"a-progressive-image a-js-progressive-image size-full wp-image-2611 alignleft\" src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/graphics-20x20.png\" data-progressive-image-src=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/graphics.png\" alt=\"\" width=\"138\" height=\"136\" srcset=\"https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/graphics-20x20.png 20w, https:\/\/digitalpm.es\/wp-content\/uploads\/2017\/10\/graphics.png 138w\" sizes=\"(max-width: 138px) 100vw, 138px\" \/><\/strong>with other hotel departments (sales, operations, marketing, finance) the Revenue Management and the hotel manager avoid any problem between the various teams. It is the task of the director to coordinate the teams to increase the importance of Revenue Management and ensure that the objectives of the different teams are aligned and pursue the profitability of the hotel.<\/p>\n<p><strong><img decoding=\"async\" class=\"a-progressive-image a-js-progressive-image alignleft\" src=\"\" data-progressive-image-src=\"https:\/\/www.247hotels.com\/img\/sub\/2.png\" width=\"140\" height=\"140\" \/><\/strong><span style=\"font-size: 14pt;\">One of the most difficult and important tasks of Revenue Management in hotels is to <strong>take advantage of hotel reforms and investments.<\/strong><br \/>\n<\/span>Your task is to determine the positioning of the hotel in terms of prices. All this is not only a key factor at the tactical level (selection of the best available price), but also strategic. The return of the investment is obtained from the directors dealing with the Revenue Managers the strategies and expectations regarding the investments made in the hotel. In this way the Revenue Managers can be prepared for the change, incorporating the new value proposal to the decisions of prices and inventories, allowing to maximize the income based on the new product or service.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cultura del Revenue Management en los hoteles contribuyen a aumentar los ingresos de los mismos en temporadas bajas y para ello, la implicaci\u00f3n de los directores de hotel es vital.<\/p>\n<p>Para entender de qu\u00e9 manera influye la implicaci\u00f3n de los directores en la competitividad e ingresos del hotel que dirigen os presentamos algunos de los motivos por los que las estrategias de Revenue Management deben ser primordiales.<\/p>\n","protected":false},"author":2,"featured_media":2995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[161],"tags":[164,216,191,195,194,192,193,208,210,166,171],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - 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